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Case study / Beauty & fragrance
Summer Hours
Advising and custom development that brought movement and thoughtful details to the store.
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01 / The context
The brand, the brief.
Summer Hours already had a store with a strong point of view. The opportunity was in the small details: how the site moves, how it invites people in, and how it tells the story behind the products.
02 / The approach
Built around what matters.
We worked directly with the founder to identify what needed attention, then designed and coded targeted improvements instead of prescribing a full rebuild.
03 / The work
What we did.
- 01Added motion and interactive touches throughout the site
- 02Redesigned the email signup experience
- 03Built a custom image cursor
- 04Added custom features to the review carousel
- 05Created a new ingredient section for About Us
- 06Wrote custom code for every new feature
04 / The outcome
The result.
A series of considered improvements that make the store feel more like Summer Hours.
Visit the site ↗In their words
“I met with Alex thinking my website was already in great shape and unconvinced it needed updating. He quickly identified places where it could be improved, and while I was initially reluctant, he explained what he saw and why it mattered. He also introduced me to what was possible using AI—something I hadn’t fully understood. Alex worked directly with me to update the website rather than simply handing me a list of recommendations. The difference is remarkable. It’s now a much better reflection of the brand, down to the smallest touchpoints. Alex is thoughtful, collaborative and exceptionally attentive to detail. I’m genuinely delighted with both his service and the outcome. Summer Hours will absolutely be working with him again.”
Beth MaloneyFounder, Summer Hours
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